So why write a book about Intellectual Property? And why give away such fantastic content and know how? Isn’t that what lawyers charge for? Don’t lawyers make a lot of money when their clients fall into elephant traps? Well yes it is, and yes we do – but you see, I believe your IP is FAR TOO VALUABLE to get wrong in the first place. I believe in fire prevention, not better equipment to fight a blaze! History is littered with stories of people who failed to protect their brand or technology and got it wrong. This book is intended to help raise awareness of the VALUE and types of key ASSETS in your business and to help you make the most of them.